From a 2017 article on the increasingly sophisticated global PR efforts of certain authoritarian states:
Consider this: As part of its “Great Leap Outward” in recent years, China has quietly built up a multibillion dollar international media empire transmitting content in a multitude of languages that is making inroads in dozens of countries around the globe. As an indication of its growing sophistication, Xinhua, the state news agency, and CGTN, the Chinese state television global network (until 2016 known as CCTV), cultivate content-sharing agreements in a growing number of countries, especially in young democracies. In countries such as Argentina, Kenya and Peru, the Chinese authorities embed their own entertainment, documentary and news programming into domestic media platforms, enabling CCP-friendly soft propaganda to reach audiences in these settings. […]
The Chinese government has placed enormous resources into relationship and network building, undertaking extensive people-to-people programs in Latin America, sub-Saharan Africa and Central and Eastern Europe. Through such efforts, many hundreds of students, media professionals and policymakers each year are brought to China, often full-freight paid by the Chinese hosts. Emblematic of these wide-ranging efforts are initiatives such as the June 2016 “Forum on China-Africa Media Cooperation” and the December 2013 “High-Level Symposium of Think Tanks of China and Central and Eastern European Countries,” which convened hundreds of media and think tank professionals in China. Chinese state-backed Confucius Institutes operate a vast network of cultural influence embedded in universities and schools—more than 1,000 institutes and classrooms operating worldwide.
An effective response by the US would include (but not be limited to) banning Confucius Institutes on American soil and restricting Chinese investment in the entertainment and media industries, exactly as China restricts foreign investment in those sectors.