This is what happens if you try to change your profile picture in WeChat (the Chinese version of WhatsApp):
Hmm…. that must be some pretty intensive maintenance, there.
As it turns out, by sheer happenstance, the “maintenance” coincides with a very important event in the Chinese political calendar:
WeChat, China’s social, messaging, and do-everything mobile app, announced (in Chinese) on October 17 that its users are temporarily banned from updating their profiles until the end of the month.
“Due to system maintenance, users won’t be able to change their profile pictures, user names, and short bios until the end of this month,” the notice says. “Other functions won’t be affected. We apologize for any inconvenience caused.”
Other Chinese social media platforms, including Weibo and QQ, have announced the same type of service interruptions.
“System maintenance” (系统维护 xìtǒng wéihù) is a euphemism often used by Chinese internet companies when services are suspended because of government regulations or censorship. None of the companies have stated the real reason for the suspensions: security measures for the 19th Party Congress, which formally begins on October 18 and ends on October 24.
I got the error message on October 24, by the way. I tried again today and was able to change the picture.
Clearly, this calls for a new meme: