“International discourse power”

Bill Bishop weighs in on NBA-gate:

The NBA has leverage in China, if it works as a united front. PRC fans, sponsors, web sites and broadcasters can shun one team, but they can not and will not shun an entire league. Do you really think those fans are going to be satisfied watching CBA games? There would be a social stability cost to banning the NBA in China. I am serious.

This NBA episode may backfire on Beijing here in the US as there is bipartisan outrage. That said, given the DC news cycle Commissioner Silver will likely remain much more worried about CCP Commissars than the US Congress.

The broader context for this crisis is that the CCP has long pushed to increase its “international discourse power 国际话语权“, and as with many things its efforts have intensified under Xi. The idea is that China’s share of international voice is not commensurate with its growing economic, military and cultural power and that the Party should have much more control over the global discussion of all things Chinese, in any language, anywhere.

The Party is taking at least a two-track approach to rectifying this problem. On the one hand it is launching, buying, co-opting and coercing overseas media outlets. On the other it uses the power of the Chinese market to co-opt and coerce global businesses, their executives and other elite voices. The Global Times summed up the second track nicely:

The biggest lesson which can be drawn from the matter is that entities that value commercial interests must make their members speak cautiously. Chinese consumers are not overly sensitive. Wherever it is, touching a raw political nerve is extremely risky. Morey has neither the IQ nor the EQ to talk about political topics. He will become an example of clumsiness on some MBA courses.

I must admit I find the patronizing rhetoric of Chinese state media to be greatly entertaining. “He will become an example of clumsiness on some MBA courses” is a powerful dig.

China’s attempts to police foreign discourse about it have also hit a rough patch in central Europe:

Prague’s decision to end its sister-city agreement with Beijing reflects “tangible anger” in the Czech Republic over the president’s pro-China policies, analysts say.

The Prague city council voted on Monday to pull out of the partnership deal after mayor Zdenek Hrib’s unsuccessful bid to get Beijing to remove a “one China” pledge from the agreement. He argued that the pledge – confirming Beijing’s sovereignty over Taiwan – was a political matter and unsuitable for inclusion in the sister-city deal because it was a cultural arrangement.

The decision, which still needs approval from the city assembly, was understood to have prompted heated exchanges between Chinese diplomats and Czech officials.

One Czech diplomat told the South China Morning Post on Tuesday that they had stressed it was a city-level decision.

It’s almost as if angrily demanding pledges of loyalty from everyone in the world is a suboptimal strategy for winning friends and influencing people. The Czechs are starting to wake up, apparently, and so are Americans.