No, I don’t mean this guy:

I mean the “QAnon” phenomenon, the open-source investigation into alleged Deep State crimes which is either a deranged conspiracy cult, or a mass awakening to the truth (depending on whether you ask the media or QAnon’s followers, respectively). In a brilliant article, tech entrepreneur Jordan Greenhall analyzes Q in the context of the sweeping cognitive and cultural changes brought about by the internet:

But if I pull up to 40,000 feet, I can start to make sense of what kind of thing this is and what it means in the context of the larger changes discussed above: Q is the most recent and most important example of a widely distributed self-organizing collective intelligence.

We’ve actually seen many precursors. Cicada 3301 is a famous example. Even the I Love Bees ARG for Halo 2. Perhaps Bitcoin is the most important precursor to Q.

These “self-organizing collective intelligences” (SOCI), are a new kind of socio-cultural phenomenon that is beginning to emerge in the niche created by the Internet. They involve attractive generator functions dropped into the hive mind that gather attention, use that attention to build more capacity and then grow into something progressively real and self-sustaining.

The Q SOCI is, for the most part, about sensemaking. It is combing through the billions of threads of “what might be real” and “what might be true” that have been gathered into the Internet and it is slowly trying to weave them into a consistent, coherent and congruent fabric. In the transition from Wonderland, sensemaking is so obviously needed that millions of people are viscerally attracted to the SOCI. The shared desire to wake up from Wonderland and have some firm notion of what is real and true is proving a powerful attractor.

“Wonderland” is Greenhall’s term for the world created by television over the past few generations: “A land of affect, artifice, viscerality, and aphasia. Where it is much more important to ‘look presidential’ than to be presidential.” Wonderland is a product of “broadcast analog” media, most notably TV. The Q phenomenon stems from the transition to a “decentralized digital” medium (the internet), which creates a radically different cognitive landscape: “We are witnessing the birth of an entirely new kind of sensemaking.”

The emergence of this new collective intelligence is of course frightening to the mainstream media, whose traditional role as information gatekeepers and manufacturers of consent is gravely threatened by it, which may help explain the massive blizzard of negative media coverage that greeted QAnon in early August. (By the way, Greenhall’s article does not concern itself with assessing the factual merits or political implications of Q, so if that’s the kind of “take” you’re looking for, go elsewhere.)

For me, Greenhall’s analysis sheds new light on the truly terrible effects of television, which created multiple generations of Americans with diminished cognitive capacity and a tenuous grasp of reality. I think history will look unkindly on the Era of TV. This is not to dismiss the many fine TV shows that exist, but overall, as our primary medium of news and entertainment, the boob tube has been an absolute disaster for the human mind.

That era is manifestly coming to an end, giving way to the internet era, which has spawned Q — and it does seem that Q is, for better or worse, an early application of a radically new type of collective thinking. That’s why attacking Q as a baseless conspiracy theory feels a bit like arguing against a swarm of bees. It’s a category error. Q is the vanguard of the online hive mind. It cannot be stopped, any more than the mass printing of books could be stopped in Renaissance Europe. Things will only get crazier from here on out, so buckle up and enjoy the ride.