Why so serious?

UAE smile door

(Photo by M. Sajjad)

The United Arab Emirates wants you turn that frown upside down — or else:

A quirky new initiative launched in Ajman will see officials ensure that customers are happy about their services – literally. After a transaction at the Public Transport Corporation, while exiting, clients would need to smile to activate the sensor to slide the doors open.

If a customer does not smile, indicating their dissatisfaction, executives at the centre would assist him/her to resolve the issue.

According to Omar Mohammed Lootah, chief operating officer, operations, at the corporation, the initiative will help increase customer satisfaction.

“The smile breaks the office monotony and brings life to the organisation,” he said.

One wonders when the Public Transport Corporation will introduce mandatory orgy-porgies.

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